This site is owned and operated by Purple Cow/Tappan & Gold, LLC. (http://www.purplecowlr.com). Your privacy on the Internet is of the utmost importance to us. At Purple Cow/Tappan & Gold, LLC.., we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Purple Cow/Tappan & Gold, LLC. gathers two types of information about users:
Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys.
Information Purple Cow/Tappan & Gold, LLC. gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' and understand the demographics of our audience. Under no circumstances does Purple Cow/Tappan & Gold, LLC. divulge any information about an individual user to a third party.
Optional Voluntary Information
We may at any given time offer the following free services, which require some type of voluntary submission of personal information by users:
1. Electronic newsletters (Dispatches)
We occasionally offer a free electronic newsletter to users. Purple Cow/Tappan & Gold, LLC gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.
2. Message boards/forums
Users of the site's Message Boards and Forums must register separately for these services (both are free of charge) in order to post messages, although they needn't register to visit the site. During registration the user is required to supply a username, password, and email address.
3. "E-mail this to a friend" Service
Our site users can choose to electronically forward a link, page, or documents to someone else by clicking "e-mail this to a friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.
We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. Purple Cow/Tappan & Gold, LLC. may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.
Purple Cow/Tappan & Gold, LLC. may occasionally conduct user surveys to better target our content to our audience. We may share the aggregated demographic information in these surveys with our partners. We never share any of this information about specific individuals with any third party.
Consistent with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
Purple Cow/Tappan & Gold, LLC. tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. Purple Cow/Tappan & Gold, LLC. does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
Purple Cow/Tappan & Gold, LLC. sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better website for you.
Use Of Information
Purple Cow/Tappan & Gold, LLC. uses any information voluntarily given by our users to enhance their experience, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, and forums. We occasionally send out newsletters to subscribers and occasionally send out special editions when we think subscribers might be particularly interested in the information we are sharing. Purple Cow/Tappan & Gold, LLC. never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
When we use tracking information, it is to determine which areas of our site users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.
Purple Cow/Tappan & Gold, LLC. may occasionally create an aggregate report on user demographics and traffic patterns. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Purple Cow/Tappan & Gold, LLC. uses the above-described information to tailor our content to suit your needs and better understand our audience's demographics. We will NOT share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
We give users options wherever necessary and practical. Such choices include: